The Growth of the Wellness Industry: How XtraClubs is Making a Difference in Sydney
In recent years, the wellness industry has seen unprecedented growth. More people are prioritising their physical, mental, and emotional health.
As a business that operates in this sector, it’s important to look at the trends driving its growth, as that will determine how XtraClubs can continue to make wellness facilities accessible to more Australians.
Understanding the Wellness Industry
The wellness industry encompasses a wide range of activities, services, and products aimed at promoting a healthy lifestyle.
It includes sectors such as fitness, nutrition, mental health, beauty, and alternative medicine. According to the Global Wellness Institute, the global wellness economy was valued at over $5.6 trillion in 2022, a massive 14% jump from 2019.
Key Trends Driving Growth
What drove such a growth in spend on wellness in just three years? Below were our observations while we were developing the XtraClubs concept.
Holistic Health Approach: People are increasingly adopting a holistic approach to health, which considers physical, mental, and emotional well-being. This shift is driving demand for diverse wellness services and products.
Digital Wellness Solutions: The integration of technology into wellness facilities, and practices, such as fitness apps and online therapy, has expanded access to wellness resources.
Personalisation: Consumers are seeking personalised wellness experiences tailored to their specific needs, leading to the rise of customised fitness plans, dietary recommendations, and wellness retreats.
Preventive Health: There is a growing emphasis on preventive health measures, encouraging people to adopt healthy lifestyles to avoid chronic diseases and improve longevity.
The Role of XtraClubs in the Australian Wellness Industry
XtraClubs is at the forefront of the wellness revolution in Australia, providing an service that welcomes wellness enthusiasts to use facilities such as sauna, ice and steam — at a significantly less cost per week compared to other wellness centres.
Prior to our opening at Bondi Junction in early April 2024, on average Sydneysiders would spend $1.10 per minute to be inside a wellness centre.
With our base rate (Essentials Membership) at $27.95 per week, that cost has dramatically gone down.
Become a member at Bondi Junction, or reserve membership for future locations.
